{"id":67351,"date":"2023-06-07T07:53:14","date_gmt":"2023-06-07T07:53:14","guid":{"rendered":"https:\/\/malahayati.ac.id\/?p=67351"},"modified":"2023-06-07T07:53:14","modified_gmt":"2023-06-07T07:53:14","slug":"katalog-monograf-perilaku-mahasiswa-pada-saat-memilih-perguruan-tinggi-swasta-di-indonesia","status":"publish","type":"post","link":"https:\/\/malahayati.ac.id\/?p=67351","title":{"rendered":"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia"},"content":{"rendered":"

\"\"<\/p>\n

Judul Buku : Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia<\/p>\n

ISBN: Proses<\/p>\n

Penerbit : UPPM Universitas Malahayati<\/p>\n

Penulis: RAYENDRA HERMANSYAH<\/span><\/span><\/p>\n

Sinoposis:<\/p>\n

Penelitian ini bertujuan untuk menganalisis secara empiris Electronic Service<\/span>
Quality (eSERVQUAL), referensi<\/span> media, referensi electronic Word-of-mouth<\/span>
(eWOM), dan Ekuitas Merek Perguruan Tinggi (Brand Equity) yang memperluas<\/span>
teori konstruk perilaku terencana ke perilaku pilihan mahasiswa pada perguruan<\/span>
tinggi swasta di Indonesia. Lima ratus lima data yang<\/span> digunakan diambil dari<\/span>
mahasiswa perguruan tinggi swasta Indonesia menggunakan purposive sampling<\/span>
dan dianalisis dengan Structural Equation Modeling dengan aplikasi statistik<\/span>
AMOS<\/span> 26.<\/span> Hasilnya<\/span> menunjukkan<\/span> bahwa<\/span> eSERVQUAL,<\/span> referensi<\/span> media,<\/span>
referensi<\/span> eWOM,<\/span> dan<\/span> Brand<\/span> Equity perguruan<\/span> tinggi<\/span> membangun<\/span> perilaku<\/span>
mahasiswa dalam memilih perguruan tinggi. Hasil ini berimplikasi bahwa kualitas<\/span>
layanan website perguruan tinggi (eSERVQUAL), media, eWOM, dan Brand<\/span>
Equity perguruan tinggi dapat meningkatkan perilaku pemilihan perguruan tinggi<\/span>
oleh calon mahasiswanya. Orisinalitas penelitian ini memperluas teori perilaku<\/span>
terencana yang berfokus pada pengaruh eSERVQUAL yang mewakili Sikap,<\/span>
referensi<\/span> media reference dan referensi eWOM yang mewakili Norma Subjektif,<\/span>
serta Ekuitas Merek Perguruan<\/span> Tinggi yang mewakili Kontrol Perilaku dalam<\/span>
persepsi memilih<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Judul Buku : Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia ISBN: Proses Penerbit : UPPM Universitas Malahayati Penulis: RAYENDRA HERMANSYAH Sinoposis: Penelitian ini bertujuan untuk menganalisis secara empiris Electronic ServiceQuality (eSERVQUAL), referensi media, referensi electronic Word-of-mouth(eWOM), dan Ekuitas Merek Perguruan Tinggi (Brand Equity) yang memperluasteori konstruk perilaku terencana ke perilaku pilihan […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-67351","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nKatalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malahayati.ac.id\/?p=67351\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati\" \/>\n<meta property=\"og:description\" content=\"Judul Buku : Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia ISBN: Proses Penerbit : UPPM Universitas Malahayati Penulis: RAYENDRA HERMANSYAH Sinoposis: Penelitian ini bertujuan untuk menganalisis secara empiris Electronic ServiceQuality (eSERVQUAL), referensi media, referensi electronic Word-of-mouth(eWOM), dan Ekuitas Merek Perguruan Tinggi (Brand Equity) yang memperluasteori konstruk perilaku terencana ke perilaku pilihan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/malahayati.ac.id\/?p=67351\" \/>\n<meta property=\"og:site_name\" content=\"Universitas Malahayati\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T07:53:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/malahayati.ac.id\/wp-content\/uploads\/2023\/06\/PERILAKU-MAHASISWA-PADA-SAAT-MEMILIH-PERGURUAN-TINGGI-SWASTA-DI-INDONESIA-728x1030.jpg\" \/>\n<meta name=\"author\" content=\"masben\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"masben\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351\",\"url\":\"https:\/\/malahayati.ac.id\/?p=67351\",\"name\":\"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati\",\"isPartOf\":{\"@id\":\"https:\/\/malahayati.ac.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351#primaryimage\"},\"image\":{\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351#primaryimage\"},\"thumbnailUrl\":\"https:\/\/malahayati.ac.id\/wp-content\/uploads\/2023\/06\/PERILAKU-MAHASISWA-PADA-SAAT-MEMILIH-PERGURUAN-TINGGI-SWASTA-DI-INDONESIA-728x1030.jpg\",\"datePublished\":\"2023-06-07T07:53:14+00:00\",\"author\":{\"@id\":\"https:\/\/malahayati.ac.id\/#\/schema\/person\/3c396ade2ca78d10b27c091dc1eb679f\"},\"breadcrumb\":{\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/malahayati.ac.id\/?p=67351\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/malahayati.ac.id\/?p=67351#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/malahayati.ac.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/malahayati.ac.id\/#website\",\"url\":\"https:\/\/malahayati.ac.id\/\",\"name\":\"Universitas Malahayati\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/malahayati.ac.id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/malahayati.ac.id\/#\/schema\/person\/3c396ade2ca78d10b27c091dc1eb679f\",\"name\":\"masben\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/malahayati.ac.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/979b7b40802890415618194c5430d433a9dcef921dc5330e1dd912eb162f4e57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/979b7b40802890415618194c5430d433a9dcef921dc5330e1dd912eb162f4e57?s=96&d=mm&r=g\",\"caption\":\"masben\"},\"url\":\"https:\/\/malahayati.ac.id\/?author=6\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/malahayati.ac.id\/?p=67351","og_locale":"en_US","og_type":"article","og_title":"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati","og_description":"Judul Buku : Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia ISBN: Proses Penerbit : UPPM Universitas Malahayati Penulis: RAYENDRA HERMANSYAH Sinoposis: Penelitian ini bertujuan untuk menganalisis secara empiris Electronic ServiceQuality (eSERVQUAL), referensi media, referensi electronic Word-of-mouth(eWOM), dan Ekuitas Merek Perguruan Tinggi (Brand Equity) yang memperluasteori konstruk perilaku terencana ke perilaku pilihan […]","og_url":"https:\/\/malahayati.ac.id\/?p=67351","og_site_name":"Universitas Malahayati","article_published_time":"2023-06-07T07:53:14+00:00","og_image":[{"url":"https:\/\/malahayati.ac.id\/wp-content\/uploads\/2023\/06\/PERILAKU-MAHASISWA-PADA-SAAT-MEMILIH-PERGURUAN-TINGGI-SWASTA-DI-INDONESIA-728x1030.jpg","type":"","width":"","height":""}],"author":"masben","twitter_card":"summary_large_image","twitter_misc":{"Written by":"masben","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/malahayati.ac.id\/?p=67351","url":"https:\/\/malahayati.ac.id\/?p=67351","name":"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia - Universitas Malahayati","isPartOf":{"@id":"https:\/\/malahayati.ac.id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/malahayati.ac.id\/?p=67351#primaryimage"},"image":{"@id":"https:\/\/malahayati.ac.id\/?p=67351#primaryimage"},"thumbnailUrl":"https:\/\/malahayati.ac.id\/wp-content\/uploads\/2023\/06\/PERILAKU-MAHASISWA-PADA-SAAT-MEMILIH-PERGURUAN-TINGGI-SWASTA-DI-INDONESIA-728x1030.jpg","datePublished":"2023-06-07T07:53:14+00:00","author":{"@id":"https:\/\/malahayati.ac.id\/#\/schema\/person\/3c396ade2ca78d10b27c091dc1eb679f"},"breadcrumb":{"@id":"https:\/\/malahayati.ac.id\/?p=67351#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/malahayati.ac.id\/?p=67351"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/malahayati.ac.id\/?p=67351#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/malahayati.ac.id\/?p=67351#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/malahayati.ac.id\/"},{"@type":"ListItem","position":2,"name":"Katalog Monograf Perilaku Mahasiswa Pada Saat Memilih Perguruan Tinggi Swasta Di Indonesia"}]},{"@type":"WebSite","@id":"https:\/\/malahayati.ac.id\/#website","url":"https:\/\/malahayati.ac.id\/","name":"Universitas Malahayati","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/malahayati.ac.id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/malahayati.ac.id\/#\/schema\/person\/3c396ade2ca78d10b27c091dc1eb679f","name":"masben","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/malahayati.ac.id\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/979b7b40802890415618194c5430d433a9dcef921dc5330e1dd912eb162f4e57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/979b7b40802890415618194c5430d433a9dcef921dc5330e1dd912eb162f4e57?s=96&d=mm&r=g","caption":"masben"},"url":"https:\/\/malahayati.ac.id\/?author=6"}]}},"_links":{"self":[{"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=\/wp\/v2\/posts\/67351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67351"}],"version-history":[{"count":0,"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=\/wp\/v2\/posts\/67351\/revisions"}],"wp:attachment":[{"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malahayati.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}