{"id":85626,"date":"2026-05-25T07:32:38","date_gmt":"2026-05-25T07:32:38","guid":{"rendered":"https:\/\/malahayati.ac.id\/?p=85626"},"modified":"2026-05-25T07:43:24","modified_gmt":"2026-05-25T07:43:24","slug":"dukung-umkm-lokal-universitas-malahayati-gelar-pelatihan-digital-marketing-untuk-perajin-ecoprint-siger-mandiri","status":"publish","type":"post","link":"https:\/\/malahayati.ac.id\/?p=85626","title":{"rendered":"Dukung UMKM Lokal, Prodi manajemen Universitas Malahayati Gelar Pelatihan Digital Marketing untuk Perajin Ecoprint Siger Mandiri"},"content":{"rendered":"

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BANDAR LAMPUNG ( malahayati.ac.id ) \u2014 Dalam upaya mendorong digitalisasi dan peningkatan daya saing pelaku usaha lokal, Program Study Manajemen Universitas Malahayati menyelenggarakan kegiatan pengabdian masyarakat berupa pelatihan bertajuk “Digital Marketing Perajin UMKM Eco Siger Mandiri”. Kegiatan ini berlangsung pada Sabtu, 23 Mei 2026, bertempat di Kebun Raya Itera.<\/p>\n

Pelatihan ini merupakan bagian dari pelaksanaan program Hibah DPPM KEMENDIKTISAINTEK RI dengan mengangkat tema program: “Hilirisasi limbah daun melalui revitalisasi produksi dan digital marketing pada perajin UMKM Ecoprint Siger Mandiri”. Program ini dirancang untuk membantu para perajin mengoptimalkan potensi limbah daun menjadi produk bernilai ekonomi tinggi serta memperluas jangkauan pasarnya melalui ekosistem digital.<\/p>\n

\"\"<\/p>\n

Sinergi Akademisi dan Pelaku Usaha Acara dibuka dengan sambutan (Welcome Speech) oleh Ayu Nursari, S.E., M.E., yang menekankan pentingnya kolaborasi antara perguruan tinggi dan UMKM guna menciptakan pertumbuhan ekonomi yang berkelanjutan di daerah Lampung.<\/p>\n

Untuk memberikan pemahaman yang komprehensif, pelatihan ini menghadirkan dua narasumber yang ahli di bidangnya:<\/p>\n

Pemateri 1: Reza Hardian Pratama, S.E., M.M<\/p>\n

Pemateri 2: Amril Samosir, S.Kom., M.T.I<\/p>\n

Para pemateri membagikan strategi praktis mengenai pengelolaan bisnis, penguatan strategi branding, hingga pemanfaatan alat-alat digital (digital marketing tools) agar produk Ecoprint Siger Mandiri dapat bersaing di pasar yang lebih luas.<\/p>\n

Fokus pada Hilirisasi dan Ekologi
\nSelain berfokus pada aspek pemasaran digital, esensi dari program ini adalah mengedukasi masyarakat mengenai konsep green economy melalui hilirisasi limbah daun. Melalui revitalisasi proses produksi, produk kerajinan kain ataupun produk turunan bermotif ecoprint diharapkan tidak hanya ramah lingkungan tetapi juga memiliki standar mutu yang siap bersaing secara nasional maupun internasional.<\/p>\n

Dengan adanya dukungan pendanaan dari Kemendiktisaintek RI serta pendampingan intensif dari Universitas Malahayati, diharapkan UMKM Eco Siger Mandiri dapat segera naik kelas, mandiri secara finansial, dan melek teknologi digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

BANDAR LAMPUNG ( malahayati.ac.id ) \u2014 Dalam upaya mendorong digitalisasi dan peningkatan daya saing pelaku usaha lokal, Program Study Manajemen Universitas Malahayati menyelenggarakan kegiatan pengabdian masyarakat berupa pelatihan bertajuk “Digital Marketing Perajin UMKM Eco Siger Mandiri”. Kegiatan ini berlangsung pada Sabtu, 23 Mei 2026, bertempat di Kebun Raya Itera. Pelatihan ini merupakan bagian dari pelaksanaan […]<\/p>\n","protected":false},"author":3,"featured_media":85627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6],"tags":[],"class_list":["post-85626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-new-post"],"yoast_head":"\nDukung UMKM Lokal, Prodi manajemen Universitas Malahayati Gelar Pelatihan Digital Marketing untuk Perajin Ecoprint Siger Mandiri - Universitas Malahayati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malahayati.ac.id\/?p=85626\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dukung UMKM Lokal, Prodi manajemen Universitas Malahayati Gelar Pelatihan Digital Marketing untuk Perajin Ecoprint Siger Mandiri - Universitas Malahayati\" \/>\n<meta property=\"og:description\" content=\"BANDAR LAMPUNG ( malahayati.ac.id ) \u2014 Dalam upaya mendorong digitalisasi dan peningkatan daya saing pelaku usaha lokal, Program Study Manajemen Universitas Malahayati menyelenggarakan kegiatan pengabdian masyarakat berupa pelatihan bertajuk “Digital Marketing Perajin UMKM Eco Siger Mandiri”. 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